PRIZM group become SAP Customer Experience product partner since 2019, we help the business to understand their customer and turn customer insight into automated marketing campaign, our service scope:

1
DATA SCIENTIST

Data only tell truth, correct strategy start from data scientist task to know what you don't know.

2
CUSTOMER SEGMENTATION

With common behavior shares among customer, we help business to LABEL the customer, CLUSTER with common behavior and provide SEGAMENTED strategy.

3
CAMPAIGN MANAGEMENT

Our DATA DRIVEN MARKETING approach focus on RESULT and drive OFFLINE traffic from ONLINE channel.

4
ANALYSIS & INSIGHT

Conversation funnel from target audience list, to open, click, confrim, buy and redeem, we gain valuable insight in structure data format, so we iterate the process with better result.

5
SINGLE CUSTOMER VIEW

Every customer is unique, a business focus oriented tagging and single customer view cover all channel plus personalized content is the key for conversation.

6
CUSTOMER JOURNEY

Customer act differently in different stage of their customer journey, an accurate and instant response to their action is critical to lift their loyalty.

SAP Marketing Cloud: buiness scenarios

Features of the SAP Marketing Cloud

Marketing planning and marketing lead management

Best practice processes for inbound and outbound marketing

Marketing campaign automation

Integration from different marketing channels

Target group segmentation

Analysis of customer journey and marketing performance

Predictive analytic to better identify new trends and forecase customer needs

Specialized features for B2C, B2B, and B2B2C, for compainies of all sizes